Working Group Hires Advisor to Explore Merger, Get Farmer Feedback

Carman, MB – June 22 The working group comprised of the executive directors and general managers of the five commodity groups that earlier this year committed to exploring a merger are excited to announce the hiring of advisory firm Synthesis Agri-Food Network to begin the precursory process.

“We received many good proposals from qualified firms, but we are confident Synthesis will be able to hit the ground running, building on the progress we have already made with respect to working together,” says Monika Haley, administrator at Manitoba Flax Growers Association. “Synthesis’s outcomes were very clear and its timelines were in keeping with our commitment to progress and member feedback.  Rob Hannam and his team further strengthen our ability to continue working through the process of a potential merger of commodity groups.

In May of this year, the Manitoba Corn Growers Association, Manitoba Pulse & Soybean Growers, Manitoba Flax Growers Association, National Sunflower Association of Canada and the Manitoba Wheat and Barley Association signed a memorandum of understanding (MOU) to begin exploring a merger. The MOU itself is a watershed moment for the agriculture industry in Manitoba, conceived out of a desire to increase administrative and research efficiencies and deliver more value back to farmers.

“We are thrilled to have been selected to help with this innovative and leading-edge exploration. It’s a great opportunity,” says Synthesis President Rob Hannam. “We have lots of relevant experience working with non-profits and agriculture organizations. We have successfully facilitated the development of several strategic alliances and mergers. For this project, we will look into a range of potential options, fleshing out those options in detail so that Manitoba’s farmers have the necessary information and tools to make an informed decision.”

The steering committee – which will be made up of the working group and a small delegation from each of the boards represented – as well as Synthesis Agri-Food Network have committed to ensuring that each of the commodity organizations involved and their members will have access to regular progress reports throughout this process.

About Synthesis Agri-Food Network

Synthesis Agri-Food Network is an Ontario-based firm with a diverse portfolio of past and current clients. It is committed to providing the needed tools to strengthen our governments, communities and organizations, believing such efforts will benefit the entire agri-food network.


Five Grower Organizations Sign Milestone MOU, Work Towards Merger

May 2, 2017 – A milestone Memorandum of Understanding (MOU) has been signed committing a group of five, like-minded commodity associations to work towards merging into one organization in order to increase efficiencies and maximize profitability and sustainability for Manitoba farmers.  The involved organizations include Manitoba Corn Growers Association (MCGA), Manitoba Pulse & Soybean Growers Association (MPSG), Manitoba Flax Growers Association (MFGA), National Sunflower Association of Canada (NSAC) and the Manitoba Wheat and Barley Association (MWBGA).  The MOU represents a significant step forward following more than three years of talks surrounding how the above groups could better work together to maximize member value.

“The Board of Directors of the MWBGA and MCGA have taken a lead in showcasing how commodity groups can work together,” says Pam de Rocquigny, who was recently hired as general manager of both MWBGA and MCGA. “This MOU signals a more formalized relationship between all the involved commodity groups as we work together to explore new and innovate ways in how our organizations can improve efficiencies and deliver maximum value to our memberships.”…..Download Media Release

Manitoba Corn Growers & Manitoba Wheat and Barley Growers Association hire Pam de Rocquigny as Joint General Manager

January 24, 2017 – The boards of the Manitoba Corn Growers (MCGA) and Manitoba Wheat and Barley Growers Association (MWBGA) are pleased to announce the hiring of Pam de Rocquigny as the General Manager for the two organizations. “Pam has a great understanding of the important grower organization issues for each of our crops and we are looking forward to working with her and MWBGA to uncover new opportunities and efficiencies with this new arrangement” says Myron Krahn chair of MCGA.

Fred Greig chair of MWBGA adds,“Manitoba Wheat and Barley have intentionally operated with contract leadership up to now in order to be able to seize an opportunity like this. We are very pleased to hire Pam and to break some new ground in collaboration among grower organizations”…Download Media Release